Social Media serves the purpose of public information dissemination of one to many. In the process, it helps curb many bottlenecks of traditional media utilization.
However, when information is exposed to the public in two-way communication, there is an opportunity of voicing complaints, queries, feedback, responses et al. Listening to these voices and their effective management gives an edge on digital media usage. Secondly, competing with the traditional media for marketing needs expertise and know-how on the management of information. Also, there is the new buzz word - Analytics.
Provides an IT-based system for approvals of suggested content, including recording revisions and responses from appropriate authorities. It facilitates a collection and management of these responses from the social media of multiple accounts to a centralized console to listen, analyze, categorize and take appropriate action on them. The content itself follows a defined workflow and approval process so that it could be reviewed/changed/modified by appropriate authorized personnel before getting published. The salient features that Sociomatic satisfies
Sociomatic comes integrated with an Analytics & Reporting module that listens and analyzes any trend based on various configurable parameters. Few indicative reporting structures that Sociomatic is equipped with
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